Why are you choosing to sell your home?
Be clear on your end goal, as it will help make the whole decision process easier for you. Be honest with your agent about your reasons for selling, as it will help them to tailor an appropriate marketing campaign and method of sale for your circumstances. Some reasons for selling include:
- Downsizing / upsizing
- Purchased another property
- Financial pressure
Step 1 - be clear on your motivation
Step 2 - Location
Location is the one thing about your property that you cannot change. It’s important to take into consideration the following:
- Where is your property priced in relation to other properties in your location? We understand that every property is unique, so you have to put your “buyer” hat on and try to see it from their perspective!
- What type of neighbourhood is your property located in – well established, up and coming, transitional?
- Is there a particular type of buyer that suites your area (eg. Young families, retirees, single professionals, first home buyers)?
- Great things about your neighbourhood to promote, including:
- Public transport | Main Roads (for easier commutes) | Shopping centres | School zones & other educational centres | Medical centres or hospitals | Recreation and entertainment venues | Outdoor parks, public pools & playgrounds
Step 3 - Maximising street appeal
Some inexpensive ways to maximise your home’s street appeal include:
- If your home could use a lick of paint, go for neutral tones and the most popular choice of paint to ensure your home appeals to as many people as possible.
- Note that no DIY work is better than bad quality DIY work.
- Landscaping is the first thing people see! If your front yard is neat and tidy, people will assume the inside of the home will be well maintained.
- Remember that from the moment your property is on the market, people will be driving by and checking it out. First impressions count! Your home needs to look great from the outside as we want the buyers to come in and inspect not keep driving past.
- Get rid of dead trees, branches, weeds and any invasive vines, keep your garden equipment out of sight and put away any children’s toys.
- If you have any broken or unused outdoor furniture, get rid of it!
- Wash dirt, mould and grime off the outside walls, roof, garage doors, walkways and driveways. If you don’t own a pressure washer, they are inexpensive to hire.
Step 4 - highlight your home's best features
- Everything benefits from a second opinion. Ask your agent and friends for suggestions on how to spruce up your home
- Work out what the unique selling features of your home are and further enhance them
- An essential task before selling your home is decluttering! Go through every room of your home and remove as many extra items as possible. Not only will this help you to keep your home clean and tidy while you are on the market, it will make the rooms look bigger.
- Depersonalise your home to ensure it appeals to the largest possible audience. Not everyone has the same taste as you, and having less of ‘you’ in your home gives potential buyers a chance to visualise themselves living there. “Make your home their dream”.
- Set the scene – buyers often try to envision what their lives would be like in a house. Think about what makes it homely and welcoming, for example placing comfortable outdoor furniture on the balcony or deck. Cushions and throw rugs can easily add colour and flair to a space.
- If your home is vacant or you don’t own much furniture, consider using hire furniture to enhance its appeal and create warmth.
step 5 - choosing the right agent
You need to be confident that your agent will secure a strong result in a reasonable time frame, and isn’t just interested in a cheap, quick sale. We recommend you:
- Be up to speed on recent sales in your area.
- Go out and visit open for inspections in your area so you can get a sense of your property’s value. It’s also a great opportunity to see how the agents conduct themselves.
- Make a shortlist of potential agents. Asking friends and neighbours for their experiences is a great place to start.
- Interview with at least two to three agents, to ensure you find the agent that is the right fit for you.
- Ask your agent a lot of questions about the local area and market conditions to ensure they have a good understanding.
- Look at the individual agent, not necessarily their brand.
- Ensure you feel comfortable with an agent and that there is a good rapport. Selling your greatest asset successfully will require a partnership between the two of you and you need to feel like you can work together as a team.
step 6 - marketing to the right audience
Understanding the different buyer types helps us to tailor a marketing campaign that presents your property in the best possible way to an audience who is most likely to be looking for that type of property.
People looking for somewhere to live want to know that they will be able to enjoy the local area they are living in, whilst investors are looking for an idea of the kind of people who are likely to rent in the area.
- Families – focusing on schools, parks, amenities and safety
- ·Young Professionals – focussing on transport, ease of commuting, recreation and entertainment facilities
- Downsizers and Retirees – Looking for low maintenance homes, usually either recently built or renovated
- Current rental yields and potential capital growth
- Distances to universities, hospitals and transport
- Land size and potential to develop in the future
step 7 - costs of selling
There are several costs of selling your home, including agents commission, advertising/marketing, legal expenses, capital gains tax (if it’s an investment property) and bank fees.
- The agent will discuss with you all costs from their end, but please keep in mind that this doesn’t include legal expenses, bank fees and tax. If you’re in doubt about the costs of selling at any time in the process, ask your agent or conveyancer to clarify.
- Depending on your home and the marketing involved to attract as many buyers as possibly, the cost of advertising can be anywhere from $1,000 to $10,000. Some aspects of this (such as internet advertising) are a must, however other aspects such as print media can be discussed with your agent at the time of listing. Every agent has a marketing strategy, and it is tailored to every property. What worked for your next door neighbour a few years ago might not work for your home in today’s market.
- A good agent can add more than 10% onto the sale price of your home, and will also be clear on the fees involved. A good agent is proactive, not reactive and will work with you right up until settlement and beyond, which could include helping you prepare for market by recommending tradespeople and suggestions to help you make your home more saleable. We do more than just write up contracts!