1 Frobisher Court, Frankston
Bed | 3 Bath | 2 Car | 1
Sold for $595,000
6 days on market
Sold by Janice Dunn - 0402 285 698
How did we do it?
Step 1 - Get to know the neighbourhood
It’s important to know who the likely buyers of a property are before we decide how best to prepare a property for sale.
For 1 Frobisher Court, from walking the neighbourhood, checking out the local coffee shops and visiting the local parks, it was clear to us that the neighbourhood is composed mostly of young families, blending with empty-nesters who love where they live.
With this information, combined with our estimate selling price, we chose to target our initial campaign towards first home buyers who would be looking to spend below $600,000 to take advantage of government rebates.
Step 2 - Prepare for sale
Declutter, Declutter, Declutter!
We provided our vendor with a complimentary 2 hour session with our home stylist to help him & his family decide what furniture items should stay and what should be moved to storage for the sale campaign. To help him keep down his costs, we opted to store the items we removed from the home in the garage, rather than pay for off-site storage.
We provided some items from our own inventory, such as lamps, bedspreads and cushions to ensure the home would photograph as well as possible, as we did not believe that investing in property styling was necessary to ensure a speedy sale of this property.
Our team personally attended the property a day prior to photography to help the vendor set up every room in the home to ensure it would look its best for photography.
Step 3 - Strong marketing campaign
One of the most important lessons I have learned during my real estate career is that it’s not about spending the most marketing money on a property, it’s about choosing where to spend it for maximum impact whilst still maximising returns for your vendor.
Taking into account our key demographic for this property (first home buyers & young families), we knew that print media spend was unnecessary for the campaign and instead chose to focus on online presence.
Top quality photography and a floor plan are essential for all listings. We had tricky winter weather for this shoot, with fog obscuring some of the exterior shots - luckily for us, Luke from Get Flashed is a fantastic photographer and returned to the home the next day to re-shoot the exteriors.
We had professionally printed 4 page brochures, and an attractive listing on realestate.com.au, and chose to hold off bringing buyers through until the first open for inspection (launched on Tuesday, first open Saturday).
Step 4 - Hard work
We had 25 groups of buyers through the first 30 minute open for inspection, and secured our first formal offer immediately afterwards. Janice called every buyer that inspected the property before she went home on Saturday to ensure we were able to provide the cleanest possible feedback for our vendor.
To take advantage of the momentum, we decided to hold another open for inspection the next day (Sunday). Although only three groups of buyers attended this open for inspection, two of them were second inspections bringing their parents through, and all three made formal offers.
We formalised the offers on Sunday evening and Monday morning, and by 1:30pm Monday had price and terms agreed.